롯데마트에서 판매하는 통큰치킨 이슈가 되고 있더군요.

치맥(치킨 맥주)이라는 단어가 있는것 처럼 치킨은 좋은 술안주이며 간식이기도 합니다.
그런데 뭐가 문제가 되서 방방 뛰우느냐...

가격이 5000원 이랍니다.


그동안 치킨 가격은 거품?

치킨을 즐겨 드시는 분은 아시겠지만 탓내치킨이나 사촌치킨 CCQ등 흔히 말하는 브랜드 치킨은 16000원선에 조금 붙이면 20000만원이 되더군요.무려 3배이상 차이나니 저렴하니 이 소동이 일어나는 것 같습니다.

바꿔 말하면 가격거품이 너무 심했고 명품화 전략이라고 해도 틀린말은 아닌것 같군요. 스타 연예인을 통한 광고에 물을 올리고 그 대가는 소비자에게 돌아옵니다.

어는 광고는 그분들이 닭들고 집에 온다면서요? 제주도에도 오는지 봅시다....

치킨이 브랜드 치킨만 있느냐? 그런것은 아닙니다. 일명 동내치킨이라 하는 경우도 있습니다.

주로 치맥을 판매하는 배달점과 그렇지 않은 경우 두 종류로 나눌수있는데 배달이 가능한 점포는 8000~12000원 사이 비 배달 점포는 6000~10000원 사이를 왔다 갔다 하더군요. 보통 배달가능한 점포는 양념이 가능하고 불가능한 곳은 그냥 튀기기만 가능하더군요. 그리고 점포도 작지요.

그래서 전 5년된 7천원짜리 동내치킨을 먹습니다. 



다 같은 치킨인데 왜 브랜드 치킨에 열광하느냐?

"수입 냉동 닭 튀겨 파는데 동내치킨 찜찜해서 먹을 수 있겠어?"
"일주일 내내 사용하는 검은 기름으로 튀긴 걸 어떻게 먹어?"
"조리장에 바퀴벌래가 돌아다닌다며?"

그런점에서 브랜드의 국내산 닭, 다양한 메뉴 방식을 통한 고급화는 성공했다고 생각합니다.
하지만 비 위생, 수입산 닭에 대한 이야기는 계속되고 있습니다.

이익에만 급급한 일부 상인의 연일 터지는 식자재 문제로 이미 신용은 바닥에 떨어져 있기 때문이 아닐까요? 

대부분의 치킨집이 원산지 표시를 하지 않는다는 점도 이런 의혹을 가속화 시키고 해도 믿지 않는 깊은 불신이 있는데 과연 사 먹을려고 할까요?


이런 부분을 파고든 롯데마트의 통큰치킨은 성공적이라 할 수 있습니다.

5000원, 국내산 닭, 900g 일일 300마리

사실 닭 한마리 튀겨서 얼마나 남는지 저는 잘 모릅니다.

하지만 중간 상인이 없이 유통 마진을 줄이고 점포조차 필요가 없으니 가격이 떨어지는 건 당연한 사실일 듯 합니다. 게다가 대형마트에서 원산지 표시를 하는대 국내산이라고 하는군요.

소점포에서 100마리 구입할때 대형마트에서는 10000마리 구입하는데 단가 싸움이 될수 없겠지요. 더불어 쇼핑하면서 구입하면 되니 따로 발품 팔 필요도 없습니다. 대기업이라고 하니 왠지 더 깔끔하고 청결해 보입니다. 


어자피 못 믿을거 싼거 먹어도 될 것이고 그동안에 폭리를 취했던 일부 비 양심 가게는 분주해지겠지요. 사실 치킨을 하나 사러 롯데마트까지 갔다오시겠습니까? 가까우면 다행이지요 동네구석구석 있는 동내치킨과 거리를 비교하자면 글세요?


그동안 믿고 즐겨 먹었던 동네치킨이 한순간에 망하는 일은 없을 거라고 생각합니다.

브랜드 치킨.. 글쎄요.. 분명히 매출에 지장은 있겠지요. 그런점에서 롯데마트 근처에서 정직하게 살아가는 영세 업주의 피해는 안타깝게 생각이 듭니다. 


다만... 1년뒤에도 이 가격처럼 폭리를 막을수 있는 위치에 있을지...?

.











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  1. 그렇지 않아도..어제 라디오뉴스를 접했는데 SSM 대기업 횡포다 소상인의 생존위협이다..등 많은 말이 오가더군요.
    불법은 아니라고 하지만..생각해볼 여지가 많은것 같아요.
    소비자 입장에선 환영할 일이지만 또다른 한편으론 씁쓸하더군요

  2. 어떤 측면에서는 동네치킨집이 더 타격을 받을 수도 있을것 같아요.
    비싼브랜드치킨을 사먹을때는 말씀하신 것처럼.
    위생, 맛, 품질등의 이점이 있지요. 이런것을 위해 비싼돈도 지불하는 사람들이 사먹는 거고요.
    더구나 롯데마트는 배달이 안된다는게 클것 같은데
    이렇게 가격에 덜민감한 편안함을 추구하는 소비자들은 비싼 치킨을 계속 사먹고,
    가격에 민감한 소비자(동네치킨을 주로 먹던)들이 몇천원차이로 롯데마트로 몰리는 경우도 생각해 봐야 될텐데요.
    제가 말하는 경우가 주가 된다면 타격받는쪽은 브랜드보단 동네치킨쪽이겠지요.

    우리 나라 치킨 소비시장을 전문적으로 조사해보진 않았지만 충분히 가능한 가설이 일거라고 생각되는데..
    소망하긴.. 합리적인 소비, 윤리적인 소비에 대한 이야기들이 공론되고.
    소비자와 판매자 모두 이야기들을 나누며 소통하는 기회가 되었으면 좋겠네요.

    • 따뜻한 치킨이 맛있지 사오다가 식어버리면...과연..

      30분이상 걸려는 경우는 한번 생각해볼법하고 그보다 거리가 짧은곳은 아마 많이 찾을것같습니다.

      가격이 깡패다라는 이야기를 들어보면 동네치킨의 타격을 염려하지 않을수가 없을듯합니다. 조금 두고보아야할지 계속 떠들어야할지..

  3. 잌ㅋ 리데아에 올렸던 글로 트랙벡걸었습니다. 요즘 이게 또 신나는 패러디 요소가 되더군요.
    전 롯데마트랑 그리 멀지 않으니, 가서 먹어봐야겠습니다.ㅎ

  4. 피자에 이어 치킨까지... 결국 그들이 다 해먹는군요.쩝쩝쩝....

  5. 치킨에 거품이 많이 낀 것은 사실인 것 같아요
    이번 일로 브랜드 치킨 가격이 좀 내렸음 싶은 것이 맘이고..;;;

    이런 마트가 집 근처에 없는 사람들은 좀 딴나라 이야기 같을 수도 있겠단 생각이 드는건 저만의 생각일까요 ;;

  6. 흠..어쨌든 롯데마트는 이번에
    고도의 상술을 이용해서
    결과적으로 소비자들에게 좋은 인식을 심어주게 된 거 같아요.
    그리고 오천원의 치킨이 어떤 품질이었을지도 좀 그렇구요..

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